Payment Data Systems (OTCBB: PYDS)
Dear Members,

FiCentive: Payment Data Services’ FiCentive is a wholly-owned subsidiary to customized prepaid card programs for corporations, financial institutions, affinity groups or any organization that needs to deliver a finanicial incentive to their customers, vendors or employees.
FiCentive is a prepaid card program processor that allows for the issue of branded prepaid cards to companies that have a variety of needs for these card types in a number of environments such as retail locations, rebates, employee incentives, travel, per diem, and corporate incentives.
FiCentive has an impressive list of partners including, VISA, MasterCard, Discover and American Express. FiCentive can issue cards with all association brands.
The following are highlights of an example of one of their products that are being administered through FiCentive:
Example: Corporate Incentive Card Programs
These cards are used by companies have a need to incentivize prospective customers and existing customers to do business with them.
These cards are attractive to a variety of business types such as home improvement, clinical trials, car dealerships, etc.
- The Prepaid MasterCard Corporate Incentive Card offers the flexibility to be
used as either an employee incentive or as a consumer promotion. - The program provides ways for corporations to provide a company an efficient, economical,
flexible, and easy-to-administer alternative to traditional incentive programs for their partners,
vendors, customers and agents. - The incentive program delivers significant cost savings while improving the efficiency of an
organization’s incentive programs. They give the company’s stakeholders a real choice in how they
are rewarded. - The incentive program help streamline the costs and time involved in managing incentive
programs. Unlike traditional reward programs, there are no gift certificates to purchase, no
premiums to choose, no catalogs to administer.
By giving customers real choice in how they are rewarded, the incentive card lends greater recognition value to a company’s customers and effectively promotes brand awareness and loyalty. By clearly separating rewards dollars from a purchase discount, the FiCentive Customer Incentive card significantly adds a greater sense of customer appreciation.
The card is also an efficient and effective way to recognize employees, promote new products and services, or offer a convenient alternative to rebate checks as prepaid cards are cost-effective, practical and can be customized to match a company image for increased brand awareness.
HOW THE PROGAM WORKS
The company uploads a corporate image to FiCentive. FiCentive creates a card design for them. They then choose one of the standard greeting card carrier designs or can create a custom card carrier. FiCentive then sends the company an inventory of cards, or the cards can be mailed directly to their customers or employees if desired. If they wish to maintain an inventory of cards, they can load funds real-time using their web based tool.
FiCentive is also among less than a hand full of providers that can do on-demand printing of cards, so card inventory and card waste is eliminated by only ordering what is needed and with 24 hour availability, cards are in the hands of their customers quickly.
BENEFITS
Reward Employees
• Assisting in recognizing and retaining valuable employees
• Showing appreciation to employees on special occasions (e.g., holidays)
• Giving employees a card that’s safer and more flexible
• Reinforcing and positioning employer as a source for reward
Reward Existing & Prospective Customers
• Support sales promotion and rebate programs
• Build loyalty with existing customers
• Driving preference for prospects and encourage purchases
• Offering an option that’s more enticing to customers and prospects.
Thank you!
John Pentony
Publisher, StockGuru.com
StockGuru’s Profile for Payment Data Systems
This is the condensed version – Full StockGuru Profile Found Here:
http://www.stockguru.com/about/pyds/
Payment Data Systems (OTCBB: PYDS)
A Look at the History of Payment Data Systems:
Payment Data Systems was formed in 2003 as a payment processor with a focus to deliver payment services to large merchants that have recurring billing. Today, Payment Data Systems processes payments and delivers bill payments for some of the largest companies in the United States. Payment Data Systems is a network independent level one payment processor holding the highest level of certifications from the card associations.
Payment Data processes payments has over 1,000 corporate clients including many churches, insurance, utilities, charities, apartment complexes, senior living facilities and eCommerce companies.
Payment Data securely processes multi-million dollars of payment transactions each month. Payment Data has proprietary technology and systems that gives the company a competitive advantage in the marketplace.
Payment Data considers itself to be a company that can provide a seamless and comprehensive set of products and services for virtually any payment opportunity with multiple entry points for services.
PYDS: A Leader in Mobile Payments

Payment Data System expects to become a leader in mobile payments through its development of the iRemotepay application for the iPhone, iTouch and iPad.
Michael Long, CEO, said, “The fourth quarter was a tremendous quarter for us. Our ACH processing volumes more than doubled the dramatic growth we experienced in the third quarter and December’s credit card processing was the best month in the history of the company. This growth has led to a dramatic, positive increase in revenues, gross profit, operating income and net income both for the fourth quarter and the year. We look forward to reporting record earnings for 2011.”

This is the condensed version – Full StockGuru Profile Found Here:
http://www.stockguru.com/about/pyds/
Contact Payment Data Systems (OTCBB: PYDS)
Payment Data Systems (OTCBB: PYDS)
PYDS Disclosure: Pentony Enterprises LLC entered into an investor relations consulting and market awareness contract with Payment Data Systems (OTCBB: PYDS). We hold not shares and will not be receiving any shares. To avoid all potential conflicts of interest, we never sell shares into the open market during an active market awareness or investor relations program. This means that as we release new information about a particular client company either on our site or otherwise authored by us, you can be confident we are not selling shares at the same time. Pentony Enterprises is not a registered investment adviser or a broker/dealer. Pentony Enterprises LLC makes no recommendation that the purchase of securities of companies profiled in this web site is suitable or advisable for any person, or that an investment in such securities will be profitable. We expect to be compensated up to seven thousand five hundred dollars for coverage. In general, given the emerging nature of the companies profiled and the lack of an active trading market for their securities, investing in such securities is highly speculative and carries a high degree of risk. Pentony Enterprises LLC – 1601 Berwick Drive – McKinney, Texas 75070 – (469) 252-3031.

